t is a sector which leads the way with cross-platform innovation as campaigns cross boundaries between TV, radio, print, billboard and interactive media. Job roles within advertising are varied and include copywriting, creative, media planning and buying, account management, production and client services.
There are around 13,000 business in the sector who produce £6.2 billion of the UK GVA annually. Around 70% of the industry is based in London, with the north west having the second largest concentration at 6%. It is a young industry with 47% under 34. 46% of the workforce is female and only 6% is from black, asian or ethnic minorities (source: Creative and Cultural Skills, 2007). It's importance as a sector to the broadcast and print industries are crucial. Advertising funds 75% of commercial television, 95% of national press, 80% of magazines, and 95% of commercial radio. Without advertising revenue the quality and quantity of programming and editorial would suffer.

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